What are cookies?
Cookies are small text files that websites store on your device. They contain information that can be read again during your next visit. Cookies are used to make websites more user-friendly, efficient, and secure – and help enable functions, personalize content, or collect statistics.
What are cookies used for?
Cookies can generally be divided into different categories:
- Necessary cookies: These are technically required for the website to function at all (e.g., for navigation or saving language settings).
- Statistics cookies: These help us understand how visitors use our website – anonymously and in compliance with data protection regulations.
- Marketing cookies: These are used to track users across websites, display personalized advertising, and measure the effectiveness of advertising campaigns.
Which cookies do we use?
Our website uses the following services that may use cookies:
- Google Analytics 4
Used for anonymized analysis of user behavior on our website. For example, we learn which pages are visited most often or how long users stay on individual pages. All data is processed in accordance with the GDPR. - Hotjar
Hotjar allows us to analyze user behavior more precisely, for example through heatmaps or surveys. Interactions are recorded anonymously to improve the usability of our site. - MailPoet
If you sign up for our newsletter, we use MailPoet. Cookies may be set to analyze things like the delivery and open rates of our newsletters. - Meta Pixel (formerly Facebook Pixel)
This tracking tool helps us measure the effectiveness of our Facebook and Instagram ads. It allows us to serve targeted ads to user groups who have already shown interest in our content. - YouTube
If you watch embedded YouTube videos on our site, YouTube may set cookies to analyze your usage behavior or display personalized content.
Note: You can decide at any time in your browser settings or through our cookie banner which types of cookies you allow or reject.
